Imagine you’re sitting on the beach in Ocean City, Md.— it’s a beautiful July day and you have the perfect spot.
You don’t want to leave your big beach towel and million dollar view but you’re craving a Crabby Flatbread and an Assateague Burger from Longboard Cafe on 67th Street.
What do you do?
You order your meal through Beach Bites— “a premier service dedicated to facilitating the delivery of delicious local foods as well as other beach necessities directly to beachgoers without you leaving the comfort of your beach chair.”
Brandon Davis and his wife are from Baltimore, and have spent most of their summers in Ocean City. Last summer, while enjoying a long beach day, the two thought to themselves, it would be nice if we could have some drinks delivered right to our beach chairs.
If you know anything about Ocean City beaches, you know the laws are quite strict on where you can assume alcohol. The couple went to plan B— what about food?
“We started with that…we ran with it and started investigating options to make something like that work with a start date of Memorial Day in mind,” Davis said.
The Beach Bites business operates through a free app, good for a tablet, mobile device, iPhone, android or anything else you may have at the beach. Between the hours of 11 a.m. and 6 p.m., Sunday through Saturday, customers are able to go onto the Beach Bites app, check out various menus, pick a restaurant they would like to order from and pay with a credit or debit card, all in a matter of minutes.
Davis calls the business a “restaurant marketing company,” because of the way it works with local restaurants to help coordinate delivery of their food to the beach. If you’re at your condo, hotel or home and you don’t want to leave, you can have it delivered there too.
“Our primary target is the beach crowd. 11-6 is really when the restaurants in town are pretty light. This way it connects customers on the beach with restaurants and they will get business when they usually wouldn’t. We really want to focus on the beach crowd.”
So how does it work?
Davis and his wife work with a network of independent drivers. At any given time there are 10-15 scattered around the resort town waiting for customer’s orders to pile in. When an order comes in, they dispatch one of those drivers.
The standard delivery fee is between $5 and $6 per restaurant for orders placed online, depending on the location. If you don’t care to use the app, you can place your order through the Beach Bites call center but plan to add an extra $1.99 to the bill. There is a minimum order required depending on the market and time of day and the delivery fee does not include gratuity for the driver.
Although it is hard to tell now, Davis thinks the business will do well in a relaxing beach town.
“There are families out there that are already lugging piles of umbrellas. If they use this app, a cooler is one less thing they will have to take with them. There are people out there that get their spot early in the day and they don’t want to leave. This will be ideal.”
Ready to use it? Not so fast.
The service will go live on the app, Friday, May 27th, just in time for Memorial Day. You can download it here.
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